Política de privacidad

PRIVACY POLICY
Last Updated: November 25, 2024

1. The Company respects users' privacy and commits to maintaining accepted privacy protection standards in accordance with GDPR, CCPA, and international privacy conventions. Personal data processing shall be conducted under the following legal bases:

• Consent
• Contract performance
• Legal obligations
• Legitimate interests

2. Registration with personal information is required to access advanced Platform services. By reviewing this Privacy Policy and using the Platform, you consent to these terms and data practices.
3. To provide optimal service, the Company processes personal data according to international privacy standards. This includes:

• Identifiable information provided by users
• Platform activity data
• Cross-device activity information (mobile, computer, tablet, etc.) ("Collected Information")

4. The Collected Information may be used for legitimate business purposes under applicable privacy laws, including:

• Service provision and improvement
• Platform optimization
• Analytics and management
• User experience enhancement
• Communication and support

5. The Platform automatically collects:

• Technical data (IP address, protocol, ISP)
• Device information
• Usage patterns
• User-generated content
• Cookies (subject to user consent and configuration)
• Third-party analytics data

6. Cookies and Tracking Technologies:

• Essential for platform functionality
• Performance and analytics
• User preference storage
• Marketing (with explicit consent) Users can modify cookie settings via browser preferences.

7. Artificial Intelligence and Event Tracking Technologies: The Platform employs AI, advanced analytics tools, and automated event tracking for user experience enhancement, collecting:

• Detailed user interaction tracking (page views, clicks, product engagement)
• Visitor journey mapping and session analysis
• Search behavior and product interest tracking
• Unique visitor identification through session identifiers
• Geolocation data (with explicit user consent)
• Technical specifications (IP, browser, device information)

All data storage is conducted via Google Cloud Storage platform with advanced security measures and compliance with international privacy standards including GDPR requirements for data protection.

8. Location Data Processing:

• Consent-based collection
• Anonymous processing
• Retention limitations
• User control options

9. Transaction Data Handling: Personal data for transactions is:

• Transmitted to relevant merchants
• Protected by contractual obligations
• Processed for specified purposes
• Subject to data minimization principles

10. Third-Party Data Sharing: The Company may share non-sensitive personal data with:

• Service providers
• Business partners
• Analytics providers are under appropriate data processing agreements.

11. Data Processing Activities:

• Platform development
• Customer analytics
• Service improvement
• Statistical analysis All conducted under GDPR Article 28 requirements.

12. Corporate Transactions: Data transfer during mergers/acquisitions requires:

• Continued policy compliance
• User notification
• Data protection maintenance

13. User Consent and Rights: Platform use constitutes consent to:

• Data processing
• Technology implementation
• Marketing purposes Users retain rights to:
  • Access their data
  • Request deletion
  • Object to processing
  • Data portability

14. Security Measures: The Company implements:

• Technical safeguards
• Organizational measures
• Regular security assessments While absolute security cannot be guaranteed under GDPR Article 32.

International Data Transfers:

• Standard Contractual Clauses
• Adequacy decisions
• Appropriate safeguards

Data Subject Rights:

• Right to access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to data portability
• Right to object
• Rights regarding automated decision-making

Data Retention Policy:

• Analytics and event tracking data: 24 months
• Location data: 12 months
• Consent data: 6 months
• Visitor identifiers: Account lifetime or until deletion request

Contact for Privacy Inquiries: [email protected].